Men and Women: Who Vapes More?

When it comes to vaping, one of the most common questions is whether men or women use e-cigarettes more frequently. While the answer can vary depending on the country, culture, and even age group, recent research and market trends give us some interesting insights into gender differences in vaping habits.

Global trends

Worldwide, men are still more likely to vape than women. Surveys from Europe and North America consistently show a higher percentage of male users, often ranging from 55% to 70% of the total vaping population. This trend is partly linked to the fact that historically, men have also smoked traditional cigarettes more than women.

Women and vaping

That said, the gap between men and women is narrowing. In younger generations especially, women are approaching vaping rates similar to men. For many, vaping is seen as a less stigmatized alternative to smoking, with a wide variety of flavors and more discreet devices that appeal to different lifestyles. Marketing strategies also play a role: brands often design products and campaigns targeting women with sleek, portable devices and lighter flavors.

Motivations: why men and women vape

Men often cite reasons such as reducing or quitting smoking, experimenting with new technology, or enjoying a “cloud chasing” experience.
Women are more likely to emphasize social aspects, stress relief, or the appeal of flavored e-liquids.

Cultural differences

It’s also important to note that gender differences in vaping are not universal. In some Asian countries, for example, the social stigma around women smoking or vaping still limits female participation. In contrast, in Western Europe or the U.S., women are far more visible in the vaping community.

Conclusion

So, who vapes more—men or women? For now, the numbers suggest men still lead, but women are quickly closing the gap. As vaping continues to evolve, especially among younger adults, the balance may shift even further in the coming years.

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